Wednesday, November 5, 2008

p 176


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1 comment:

Quintina said...

The entire lecture covered new and effective ways to advertise for building recognition. First, the lecturer mentions high name recognition. According to the professor, again and again advertisements state their product's name. The lecturer's second explanation focuses on low name recognition. She says that low name recognition do not sell very well. For example, the high name recognition is Coca cola, and Xerox.